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Rates and Insurance

How Much Does Marriage Counseling, Life Coaching, or Effective Therapy Cost?

Marriage Counseling Cost • Couples Therapy Cost • Life Coaching Cost • Therapy Cost • Career Coaching Cost  •  Dating Coaching Cost  •  Premarital Counseling Cost

Denver, CO | Broomfield, CO | DTC | San Francisco, CA | Bentonville, AR || Online Video

Good Therapy, Life Coaching or Marriage Counseling is Priceless. With us, it’s also affordable.

By Dr. Lisa Marie Bobby, PhD, LMFT, BCC

I personally believe that for too long, effective, meaningful personal growth work has been a luxury that only the privileged few could afford. You shouldn’t have to be a millionaire to work with a really amazing counselor or coach in a boutique, private practice setting.

That’s why we offer excellent, expert marriage counseling, life coaching, career coaching  and therapy, that is also affordable.

Why? Because Your Love, Happiness and Success is Priceless.


The wellbeing of your family, your emotional wellness, and your ability to function well in your career are simply more important than anything else. Investing in your family, your emotional health, and your career will reap dividends that are far more precious than anything money can buy, like a couch or a TV. This is not about money. This an investment in your life.  Ask anyone who is miserable, alone, sick, or has lost their family: Nothing else matters.

Let me tell you a true story: It became a personal mission for me to make meaningful help accessible and affordable after one really terrible marriage counseling session.

I was sitting with a bitter, bitter, couple who, like too many do, had not done premarital counseling (to save the money) and then had  postponed quality marriage counseling for years (while they spent plenty of money on cars, furniture, trips, and stuff). And in the meantime, their relationship had gotten so bad, so distant, so acrimonious… it was beyond repair.

The saddest thing for me was that I could hear, in their story, that over the years things hadn’t always been this bad. They’d loved each other, once. There had been clear “fork in the road” moments where I believed — with just a little support to learn to turn towards each other, instead of away — they could have repaired their relationship, and saved their family.

But they didn’t. They put the work off. They avoided it. They were busy. Getting real help was “too expensive.” (Marriage counseling is not expensive — divorce is expensive). They made ineffective attempts to repair things on their own, only to fall back into the same patterns. Regrettable incidents piled up. And as the months and years passed, their resentment, frustration, and hurt became so toxic it degraded the fabric of their relationship to the point that there was nothing to put back together. 

They would now, ironically, pay tens of thousands of dollars to lawyers and realtors — many, many times more money than they would have paid the best marriage counselor in the world — to help them break up their family instead of save it. (Not to mention the terrible toll their impending divorce would take on both of them and their kids mentally and emotionally). It was truly tragic…. especially because it was preventable.


I cannot even begin to describe how sad this made me feel; but it also made me resolve to try to change it for other people in the future. As I closed the door after our last difficult meeting together, I thought to myself, “I need to help other families avoid this terrible fate.” Making excellent, effective help affordable and accessible has since become a foundation of this practice.


I want you to know that you can afford to get help. More importantly, you can’t afford NOT to do this. Getting the right help at the right time can make all the difference in the trajectory of your life. Investing in what matters most — your relationships, and in yourself — determines your outcomes, years from now.


We want you to be successful, and we’ll work with you to make it happen.


We believe that you deserve to have a fulfilling life full of love, happiness and success. While changing the trajectory of your life, your career and your family is absolutely priceless, we also understand that expense is a real concern for many families. Here’s how we make this work for you:


We Offer Value:


We start by only offering evidence-based, effective services. We know that you choose Growing Self because you are ready to make positive changes in your life. Our experts only practice forms of therapy, life coaching and marriage counseling that are strategic, focused, and proven by research to be the fastest, most efficient way to help you make positive changes.


You don’t need to spend years in therapy. In fact, research shows that if you haven’t made progress by ten sessions, you’re barking up the wrong tree. Working with us connects you with people who know how to help you move forward, and who won’t waste your time. We have clients tell us all the time that they’ve gotten more out of a few sessions with us than they have in years of prior therapy. When you can’t afford to mess around, neither do we.


Here’s Our Bottom Line:

Your well-being is important to us. We will not allow money to stand between you and the Love, Happiness and Success that you deserve.



We Offer Affordable, Sliding Scale Rates:

We are deeply committed to ensuring that your work with us is effective, meaningful and valuable, but also affordable and accessible.  That's why many of our clinicians and coaches offer affordable, income-based sliding scale rates. "Sliding scale" means that your rate per session would be determined by your income, making your life-changing work with Growing Self fit within your budget. 

  • Rates For Doctoral-Level Clinicians: Our doctoral-level clinicians (Dr. Lisa Marie Bobby, LMFT, BCC, Dr. Georgiana Spradling, PhD, MFT, and Dr. Kristi Helvig, LP, CPC) each have over a decade of experience, and master's degrees as well as PhDs, plus certification as coaches. Finding experienced, doctoral-level clinicians with both couples counseling and coaching experience are rare. Those who do have availability often charge over $250 for a 45-minute session. (Or $650, in Manhattan). However, our doctoral-level team is committed to our core philosophy of making meaningful, effective personal growth work accessible. That's why they keep their rates surprisingly low, at only $150 per 45-minute session. They may also have space on their caseloads for sliding scale clients.

** Longer 60 or 90-minute sessions are available and are pro-rated from the standard session fee.




Yes, We Can Help You Use Your Insurance Benefits… Sometimes

At Growing Self, we specialize in Love, Happiness and Success: personal growth, healthy relationships, and attaining important personal and professional goals. We do this through effective, evidence-based couples therapy, premarital counseling, relationship coaching, dating coaching, life coaching, career coaching, emotional intelligence coaching, and therapy.

The only way that health insurance benefits work is when you are seeking treatment for a diagnosable mental health condition. For example, marriage counseling is only covered by health insurance if it is a “medically necessary treatment” for either you or your partner’s mental illness.

In the absence of a psychiatric diagnosis, therapy for the purpose of personal growth is not covered by health insurance. And NO type of coaching is considered “medially necessary treatment” for anything.

We CAN help you use your insurance for your therapy sessions if your policy covers behavioral healthcare with out-of-network providers, and you meet criteria for a psychiatric diagnosis, and you are working with a clinician who is licensed in your state of residence.

Most of our team members are licensed in Colorado, however we do have therapists who are licensed in California, New York, Florida, Texas, North Carolina, and Wisconsin.

How our convenient system works: You’ll pay us for your sessions directly, and then we will prepare and submit electronic claims to your insurance provider on your behalf. If you are covered for our of network behavioral health, you’ll get reimbursed for your sessions.

Additionally, our practice accepts payments from Flex Healthcare Spending Accounts (FHSAs).


Again, please note that if you are not seeking treatment for a condition, but rather seeking to create positive change in your life and relationships, health insurance does not apply. Furthermore, much of the positive personal growth work we do such as Life Coaching, Career Coaching, Premarital Counseling, Couples Coaching, and Dating Coaching are NOT considered “medically necessary treatments for a mental health diagnosis” and as such are not covered by insurance.

If you have a psychiatric condition, and need to find an in-network provider, please call the number on the back of your insurance card or go to your insurer’s website to obtain a list of in-network providers in your area. (Ideally, ones who have specific training and expertise in the treatment of the condition that you’re struggling with).

We, on the other hand, specialize in personal growth, relationship satisfaction and professional success. We  have many affordable and effective ways of helping you create positive change in the most important parts of your life: Your relationships, your career, and yourself.

If that’s what you’re looking for, read on…



More Effective, Affordable Options for You

Transformational Tools to Move You Forward

Get Expert Advice Affordably, On Demand.

Looking for immediate support? If you’re not ready to make the investment in multi-session counseling and coaching, an affordable option is our “Solution Sessions.” Whenever you like, you can meet with one of our experts by phone or online video for a one-time, solution-focused coaching session. Choose between affordable 10, 30 or 45-minute coaching sessions, to fit your budget. You’ll leave with new clarity, direction, and a plan of action to carry you forward. Learn more about our solution sessions…

The Happiness Class


If you’re ready to feel happier, learn how to move past depression or anxiety, cultivate healthier lifestyle habits, get a handle on your emotions, and learn how to make positive changes in your life that are consistent with your values, The Happiness Class is an effective, affordable alternative to private counseling or coaching. This inexpensive on-demand online program is available for you to start right now. Start today, and get instant access to fourteen online classes that teach you how to change the way you think, feel, and behave — for the better. 

You’ll get many of the same tools and ideas, eye-opening experiential activities, and strategic homework assignments that we teach to our private clients. It could cost as much as $2000 for 14 private sessions with a doctoral-level clinician on our team, but you can take the entire Happiness Class for less than $100. It’s a steal. 

You can start The Happiness Class for free, right now. Take the first free class to learn what’s been holding YOU back, and start changing your life today. 

Learn more about The Happiness Class


Lifetime Of Love

If you’re looking to make positive changes to your relationship in an easy, inexpensive format, try our Lifetime of Love premarital and relationship class. Over six hours of in-person instruction with one of our expert marriage and family therapists, you’ll learn the secrets of strong couples, how to communicate, how to handle conflict, how to keep the romance alive in your relationship, how to get on the same page about your partnership and priorities.

This class is a fantastic value, representing a 75% savings from our private marriage counseling or premarital counseling sessions. Our Lifetime of Love class is taught at our Denver and Broomfield Colorado offices.

Learn more about the Lifetime of Love premarital and relationship class.

Heal Your Broken Heart

If you are struggling in the aftermath of a difficult breakup or divorce, we have affordable, effective help to support your healing. Dr. Lisa Marie Bobby is the author of Exaholics: Breaking Your Attachment to an Ex Love, and a breakup recovery expert. Over six online sessions, her breakup recovery class “Heal Your Broken Heart” walks you through the steps of healing.

Through the insightful classes and meaningful assignments, you’ll be guided through the process of figuring out whether your relationship can be repaired, and if not, how to let go and move on. You’ll learn how to find closure, release feelings of anger and grief, heal your self-esteem, stop thinking about your Ex, learn and grow, and develop a healthy, happy new chapter in your life. Best yet, this entire six-hour course is only a fraction of the cost of one private session.

Learn more about our online breakup recovery program.

Find The One

If you’re interested in strategic dating coaching to help you find the love of your life, we have an affordable, effective alternative to private dating coaching: Our “Find The One” dating coaching class.

Over five powerful online sessions, you’ll learn how to stop getting involved with the wrong people, and instead, how to create meaningful connection with the right match for you. Step by step, you’ll learn how the art of personal branding, how to be more attractive to your ideal partner, how to master both online and in person dating opportunities, how to spot “red flags” early in the dating process, and how to handle common dating frustrations such as “ghosting,” “breadcrumbing,” and dead-end relationships.

All this, for less than the cost of one private dating coaching session.

Learn more about our online dating class, or start it right now.

Questions? Let's Talk.

We’re always here to support you on your journey of growth.


But Wait, There's More

Get Free Advice From Our Blog and Podcast

W’e all about your Love, Happiness and Success. Everyone on the Growing Self team is devoted to supporting you in creating a joyful life, having fantastic relationships, and doing good things in the world.

That’s why, in addition to our paid services, you’ll always find — at no cost — meaningful guidance, inspirational ideas, and useful tools you can put into practice today on our blog and podcast. Please take advantage of all the free resources, online quizzes, and free videos we have on our site. It is all there for you.

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