Transformational Growth is Priceless.

With Us, It's Also Affordable.

Effective Life Coaching, Therapy, Marriage Counseling and Career Coaching
is Priceless.

Dr. Lisa Marie Bobby

Dr. Lisa Marie Bobby

Founder of Growing Self

It is impossible to put a price tag on how much your happiness is worth. Or your family. Or the meaning and satisfaction you find in your career. All of those things have value that simply cannot be calculated in dollars and cents.

And yet, we do. At that fork-in-the-road moment when someone literally has the chance to change the trajectory of their life or save their marriage they think “But wait, how much is this going to cost?

I get it. For too long, effective, genuinely meaningful personal growth work with a top-notch expert has been a luxury that only the privileged few can afford.

Although many of our clients are extremely successful and seek out our services because they want the best, Growing Self is devoted to making excellent, expert marriage counseling, life coaching, career coaching, and therapy accessible and affordable for more than just the financially privileged.

Why? Because the most important things in the world are the well-being of your family, your emotional wellness, your enjoyable career, and your ability to create the life you want. Your being able to do the type of work we do here is really important: Investing in your family, your emotional health, and your personal development will reap dividends that are far more precious than anything money can buy, like a couch or a TV. This is not about money. This an investment in your life. Ask anyone (even a billionaire) who is miserable, alone, sick, or has lost their family: Nothing else matters. 

I believe that you deserve to have access to the type of positive, effective, expert guidance that will help you take care of the things that are most precious to you. I know from years of experience that getting the right help at the right time can make all the difference in a life, a career, or a family. I’ve also seen what happens when people don’t.

I am deeply committed to making it as easy as possible — in every way — for you to work with us. Here's why…

It all started with a really terrible marriage counseling session.

Let me tell you a true story about why it is so important to me, personally, to make effective, meaningful help as valuable, affordable, and convenient as possible for as many people and families as possible:

I was sitting with a bitter, bitter, couple who, like too many do, had not done premarital counseling (to save the money!) and then had postponed quality marriage counseling for years. In the meantime, their relationship had gotten so bad, so distant, so acrimonious… by the time they finally landed in my office… it was beyond repair.

The saddest thing for me was that I could hear, in their story, that over the years things hadn't always been this bad. They'd loved each other, once. There had been clear opportunities where I believed — with just a little support from a genuinely competent marriage counselor — they could have learned how to turn towards each other, instead of away. I believe they could have repaired their relationship, and saved their family.

But they didn't. They put the work off. They avoided it. They were busy. They told themselves that it would get better once XYZ circumstance changed. They assumed expert marriage counseling was too expensive, and that their situation wasn't severe enough to warrant it. Mind you, these were successful, professional people who spent lots of money on trips, cars, clothes, and stuff — they could have easily afforded to get meaningful help for their relationship. They just didn't understand the value.

So instead, they made ineffective attempts to change things on their own only to fall back into the same patterns. And as the months and years passed, their resentment, frustration, and hurt became so toxic it degraded the fabric of their relationship to the point that there was nothing to put back together.

They put off getting help until it was a crisis situation, and one of them was initiating a divorce. By the time we had our first meeting, it was too late — the emotional door had closed forever.

Ironically, they'd now spend tens of thousands of dollars — many times the cost of effective, evidence-based marriage counseling — to the lawyers and realtors who would help them tear their marriage and family apart, instead of saving it. Not to mention the terrible toll their impending divorce would take on both of them and their children, both mentally and emotionally (as well as financially). (Marriage counseling is not expensive — divorce is expensive). It was truly tragic, especially because — had they understood how important and valuable it was to get help for their relationship, even just a few years earlier — it would have been preventable.

The True Cost

And this is only ONE example. I could tell you more stories.

  • Like about the woman who wasted years of her life in wishy-washy, ineffective therapy through her insurance that never challenged her to take the action she needed to take in order to move forward and finally make a real and lasting positive change in her life.
  • Or the super-smart, talented software engineer who blew out of job after job before he learned how to increase his emotional intelligence.
  • Or the project manager at a big tech company whose life dream it was to have a family, but who spent most of her child-bearing years on the roller coaster of a dead-end, toxic relationship before our work together showed her how to finally break her unhealthy attachment to her Ex so she could move on to create a healthy one.
  • Or the seventy-something-year-old retired physician, literally sobbing on my couch, after his wife of 40+ years finally left him for failing to make meaningful change again, and again, and again.

Every single one of these people, years earlier, had that, “Wait, but how much is it going to cost?” mindset too, without fully understanding the real cost of NOT doing this work. Every single one of them was a successful, affluent professional who could have easily afforded it. But they didn't understand the value, and the steep price they were paying by not getting help sooner.

Ultimately, they found out how much it *actually* cost… but the true price they paid was not in dollars. It never is.

It's Going to Be Different For YOU.

So many times as I closed the door after these heart-wrenching sessions, I thought to myself, “I need to help other people avoid this terrible fate.”

Just like what you've been experiencing that brought you here today — that unique feeling of dissatisfaction-but-also-hope that is motivating you to seek new solutions — I too, started to look for ways of creating a better reality for other people in the future.

I have since become an evangelist for the importance of doing meaningful personal growth work, and a champion for making it as valuable, affordable, and easy as possible for you to take action and do the right thing.

Now, we're here. Together.

I'm so thrilled to have the opportunity to tell you what other people don't understand until they've already paid a steep price: The first step in creating real and lasting change involves changing your perspective.

Change begins when you embrace the idea that “value” is not the same thing as “money” and get the fact that there are costs and benefits that cannot be calculated in dollars. Understanding that, and using that wisdom to invest in what matters most is what will determine your outcomes years from now, and, most importantly, will prevent you from losing things that are precious to you.

When you have the determination and courage to invest in yourself, your relationship, your life, and your career… everything becomes possible. When you feel empowered to take action, combined with what I'm here for (which is to make doing this life-changing work as effective and easy as possible for you), all the doors will open for you, and can glide into your ideal future.

Now, let's talk about how we're going to make this work for YOU — whether or not you are privileged financially.

Your Affordable Options At Growing Self

About Our Rates + Insurance

You Deserve Meaningful, Effective, and Affordable Help

Both myself, and everyone that I hand-select to be on my team is here because we actually care about you and what happens to you. We believe that you deserve to have a fulfilling life full of love, happiness and success.

While changing the trajectory of your life, your career, and your family is absolutely priceless, we also understand that expense is a real concern for many families.

Here's how we make this work for you:

1. We Bring You The Best.

First of all, the therapists and coaches on our team are beyond excellent. We only work with the very best, most well-educated, highly trained, credentialed counselors and coaches who specialize in couples counseling, therapy, life coaching, and career coaching.

For example, (with very few exceptions), anyone who works with couples at Growing Self must have a Master's degree specifically in marriage and family therapy and be eligible for licensure as a Marriage and Family Therapist. Most practitioners offering couples services don't have that type of couples and family-specific training… and it makes a big difference in outcomes.

Likewise, we do not work with any coaches who do not also have a Master's degree in counseling psychology. (FYI, “coaching” is an unregulated profession, meaning that there are zero educational or training requirements necessary to call oneself a “coach.” Buyer beware…)

We have hundreds and hundreds of therapists and coaches apply to work with us every year…. and we accept almost none of them. We do not accept applicants who obtained their Master's degrees from questionable “shrink-factory” online programs — we generally require degrees from accredited programs with stellar reputations.

Furthermore, we have a rigorous interviewing process where candidates need to demonstrate how they will be effective in helping you make real and lasting change in your life. It sounds unbelievable, but it's true: most therapists and coaches never have to meet these requirements or prove they can be genuinely helpful to people — they just get a credential and glide by for years, unquestioned. But not here!

Hunter is amazing and makes me feel human. He laughs with me and talks to me like I’m a person who matters. He makes me feel like he genuinely cares, and I don’t feel like I’m talking to a robot with no emotions. I really like that we’re just two humans talking, but he has the knowledge and skills to help me grow and excel.
— Hunter's Former Client

The chance to get insight, brainstorm, build goals, and make action plans with an empathetic, experienced professional of Linda's caliber has been incredibly uplifting. She has helped me see the forest instead of the trees, and create real forward momentum both personally and in my career.
— Linda's Former Client

2. We Offer Extraordinary Value.

But more important than education and credentials — the TYPE of therapy and coaching experts practice does actually matter. There is no regulation or guarantee around how therapists and coaches practice: A lot of what goes on (outside of Growing Self) is simply not that effective. If you've ever wondered, “How would just talking to a therapist about my feelings change anything for me?” Your suspicions are correct: It doesn't.

That is why everyone on our team uses only strategic, focused, evidence-based approaches to marriage counseling, therapy, life coaching, and career coaching that have been shown by research to be the fastest, most efficient way to help you make positive changes. We also measure your progress to ensure you're getting traction and moving forward.

We have clients tell us all the time that they've gotten more out of a few sessions with us than they have in years of prior therapy, due to our effective, action-oriented approach.

When you're at a turning point in your life, your relationship, or your career, you can't afford to mess around: Neither do we.

I have tried counseling for about a decade with various counselors and have never been able to connect or grow with them. Markie has connected with me genuinely and helped me grow more in two meetings then several counselors have done in a decade.
— Markie's Former Client

3. We’ll Work With You To Make This Work For You.

Money is never the most important thing. Not in life, not in love, and certainly not in good business. Money is never, ever as important as people. Just like you, we have values and integrity. Our values are centered around helping you.

Because your well-being is so important to us we will not allow money to stand between you and the Love, Happiness and Success that you deserve.

We will explore solutions with you, be flexible with you, and help you get connected with the right services to fit both your needs and your budget.

If, after reading through all of this and researching your options on our website you're not sure about who to work with, just call us or start a chat. Our client services team is here to support you at every step of this journey.

Dori was excellent. We felt incredibly comfortable with her as a person and as a professional, even when discussing very sensitive subjects. We felt she really took the time to understand us both as individuals and as a couple. We have had so many positive changes in our relationship since working with her. She really helped us.
— Dori's Former Clients

4. We Offer Affordable, Sliding-Scale Rates

We are deeply committed to ensuring that your work with us is effective, meaningful, and valuable but also affordable and accessible.

This means that you can choose the best option for YOU.

We bring you the best, world-class therapists and coaches who care so much that many of them offer affordable, income-based sliding-scale rates. ("Sliding-scale" means that your rate per session would be determined by your income, making your life-changing work with Growing Self fit within your budget.)

Our providers charge different rates depending on their level of education and experience. You can choose to work with a more experienced provider or a more affordable provider. (All of whom meet our rigorous standards of excellence.)

  • Our Most Affordable Experts: Our Early Career Team

    The most recent additions to our team, (Bre J., M.S., MFTC, Christen L., M.A., LPCC, MFTC, and Lauren R., M.S., MFTC.), are highly educated, effective therapists and coaches with Master's degrees in counseling from excellent programs who offer extremely affordable, evidence-based services. They typically charge $105 per 45-minute session for marriage counseling, couples therapy, premarital counseling, career coaching, effective therapy, dating coaching, and life coaching, and may be able to slide as low as $65 per session depending on your need and their availability.

  • Our Most Experienced Experts: Our Doctoral-Level Team

    Our doctoral-level clinicians (Me: Dr. Lisa Marie Bobby, LMFT, BCC, Dr. Georgiana S., Ph.D., MFT, Dr. Kristi H., LP, CPC, Dr. Rachel D., DMFT, LMFT, M.S.Ed, Dr. Tuyet N-V., PhD, LMFT, Dr. Harold P., D.Min, APC, MA, and Dr. Lisa S., PhD, LPC, CCC) each have over a decade of experience and a master's degrees as well as a PhD, PsyD, or DMFT plus training as coaches. Finding experienced, doctoral-level clinicians with both couples counseling and coaching experience are rare. Those who do have availability often charge over $250 for a 45-minute session. (Or $650, in Manhattan). However, our doctoral-level team is committed to our core philosophy of making meaningful, effective personal growth work accessible. That's why they keep their rates surprisingly low, at only $160 per 45-minute session.** They may also have space on their caseloads for sliding scale clients.

Our Advanced Clinicians and Master’s Level clinicians are right in the middle of the road — with the perfect blend of experience in effective, evidence-based counseling and coaching, and also very affordable rates.

** Longer 60 or 90-minute sessions are available and are pro-rated from the standard session fee. Note that rates for highly specialized coaching services may vary.

Putting This Into Perspective

Now, let's do some PRACTICAL MATH: To create meaningful, real, and lasting change requires, with us, on average, 12 sessions of evidence-based counseling or coaching. (Sometimes longer, sometimes shorter, depending on what's going on).

In the most extreme scenario — If your high income disqualifies you from our sliding scale and you paid the full fee of one of our most expensive doctoral-level clinicians, that's... (pause while Lisa does some math) ...over about 5 months.... (you don't have to go every week once you start getting traction) ...breaks down to about $96 a week. That's dinner and a movie for two, these days — a basic date night.

Now, consider that you'll still be experiencing the benefit of that 5 months of work at least five years** in the future. That works out to be about a dollar a day. To take care of the most important things in your life.

**(Actually, the five years thing is not true: My husband and I did about 8 sessions of evidence-based marriage counseling in the late nineties, which I believe saved our marriage, and we're still benefitting every day from that work.... so, there's that to think about).

But seriously: The last time my kid asked me to buy him a pack of fruity gum at the grocery counter it was like, three bucks. It's easy to fritter away a bunch of money on things that don't matter. THIS MATTERS.

Just for fun, let's do PRACTICAL MATH again looking at a lower cost scenario. If you were to work with one of our early-career clinicians for 12 sessions, somewhere in the middle of their sliding-scale (not even at the bottom), your rate per session over five years is.... approximately 60-cents a day.** Couch. Change.

**(And over twenty years? Literally pennies.)

Teresa has been amazing with helping us reach our goals. She has helped us to develop strategies and implement different approaches to improve our marriage dramatically. We are so glad we did this, and that we got to work with Teresa! 

— Teresa's Former Clients

You Can Start Right Now: Schedule Your Free Consultation

Research consistently shows that the key component of meaningful and effective personal growth work is working with the right person.

Because goodness of fit is so important, as part of our dedication to your success, we offer you a free consultation meeting with the expert of your choice so that you can meet them face-to-face, learn about their background and approach, discuss your hopes and goals, and talk about what your work together might look like.

If it feels like a good match, you can then continue meeting until you've achieved your goals.

You can learn more about our experts and choose the best one for you, or you can read our reviews, or you can just schedule a free consultation through our easy online system.


We get this question a lot. So often, I made a video (below)! If you don't have the time or patience for videos, here's the punchline: Sometimes we can help you use your insurance.

Here's the situation. Your health insurance only covers medically necessary behavioral healthcare for the treatment of diagnosable psychiatric conditions because… that's how health insurance works.

At Growing Self, we're focused on personal growth and positive change — not the diagnosis and treatment of psychiatric conditions. Our approach is positive and strengths-based, not focused on illness and psychopathology.

We specialize in powerful, evidence-based therapy and coaching for personal growth, and in helping people feel happier, create healthy relationships, and achieve their most important personal and professional goals.

That said, under certain circumstances, we can help you use your insurance benefits. More details in the video, and below.

When We Can Help You Use Your Insurance

We can help you use your insurance for your sessions at Growing Self IF:

  • You are doing therapy (not coaching)
  • Your policy covers behavioral healthcare with out-of-network providers
  • You meet criteria for a psychiatric diagnosis
  • And you are working with a clinician who is licensed in your state of residence.
  • For coupes, we help you use your insurance if you or your partner has a diagnosis that your couples work is focusing on. (As well as the above criteria.)

Most of our team members are licensed in Colorado, however, we do have therapists who are licensed in California, New York, Florida, Arkansas, Tennessee, Texas, North Carolina, Illinois, Arizona, Oregon, and Wisconsin.

How our system works: You'll pay us for your sessions directly, and then — for your convenience, so you don't have to fool around with receipts and super-bills and STAMPS — we will prepare and submit electronic claims to your insurance provider on your behalf. If you are covered for out-of-network behavioral healthcare, you'll get reimbursed for your sessions.

Additionally, our practice accepts payments from Flex Healthcare Spending Accounts (FHSA) that are managed through a Visa or Mastercard.

“Can I use insurance for couples counseling?”

Marriage counseling is only covered by health insurance if it is a “medically necessary treatment” for either you or your partner's psychiatric condition. If that's what's going on, we can help you get reimbursed for that.

In the absence of an identified psychiatric diagnosis, marriage counseling for the purpose of relationship improvement (like therapy for the purpose of personal growth) is not covered by health insurance.

“Can I use insurance for life coaching? Does insurance pay for career coaching?” 

No. Coaching is for the purpose of personal growth, self-improvement, positive outcomes, better relationships, and goal achievement: It's not healthcare.

“But I need to use my insurance.” 

If you are seeking treatment for a psychiatric condition and need an in-network provider, Growing Self is probably not the best place for you.

You would be better served by calling the number on the back of your insurance card or go to your insurer's website for a list of in-network psychotherapists in your area who specialize in the treatment of your specific condition.

“Do you take Medicaid?” 

Fun fact about Medicaid: If you have Medicaid benefits you're actually required to get services (that Medicaid covers) from a provider who is in-network with Medicaid. We are not. We are therefore prohibited from providing therapeutic services to you that would otherwise be covered by Medicaid, and we are not able to file any claims for you with Medicaid.

So: If you have Medicaid benefits we are happy to see you for things like career coaching, premarital counseling, or life coaching (all things that Medicaid does not cover). However, if you're interested in therapy, it would probably be better for you to contact your local Medicaid office and get a list of in-network providers in your area.

Now, a Public Service Announcement From Someone Who Cares:

We sometimes have people reach out to us with a sincere interest in getting help, but whose circumstances are such that the type of growth work we do here is not appropriate. They need a higher level of care and support than we can provide.

If you or someone you care about is dealing with a serious psychiatric condition, a mental health crisis, a safety issue (such as domestic violence or child abuse), is in need of emergency support after a sexual assault, is currently suicidal, has a serious substance use disorder, or is in need of assistance with things like housing, food, and other basic necessities we recommend that you direct them to reputable non-profit, charitable, or state-supported organizations that seek to serve people with these types of issues. Please visit our “Emergency Resources” page to learn more about these options.


You Can Do This.

It's okay that insurance doesn't cover personal development. Health insurance didn't pay for your education either — and that was a valuable investment in your life.

Getting involved in effective, expert couples counseling, life coaching or career coaching is what smart, responsible, proactive people like us do to develop ourselves, achieve our most important goals, and take care of ourselves and the things that matter more than anything else in our entire lives.

Personal development is not “healthcare.” Growth is not “treatment of symptoms.” It's how we evolve and create positive change in ourselves, our relationships, and our careers.

If you want to do private counseling or coaching but have limited resources, you can work with a more affordable clinician and you can see if your income qualifies you for a sliding-scale rate. This will be do-able for you.

You can do this. It's important that you do this. And we'll work with you to make it happen.

Even More Effective, Affordable Options for You

Transformational Experiences to Move You Forward
If you are still on the fence, wanting to do meaningful personal growth work with us but feeling worried about the dollars-and-cents cost, we have even more affordable options for you.

Having your very own expert therapist or coach is amazing, but it's not the only path forward.

Read on to learn more about our fun, effective, and shockingly affordable classes, and our super-affordable solution sessions.

Get Expert Advice Affordably, On Demand.

Looking for immediate support? If you're not ready to make the investment in multi-session counseling and coaching, an affordable option is our “Solution Sessions.” Whenever you like, you can meet with one of our experts by phone or online video for a one-time, solution-focused coaching session.

You'll leave with new clarity, direction, and a plan of action to carry you forward. Learn more about our solution sessions…

The Happiness Class

If you're ready to feel happier, more confident, cultivate healthier lifestyle habits, get a handle on your emotions, and learn how to make positive changes in your life that are consistent with your values: The Happiness Class is an effective, affordable alternative to private counseling or coaching. This inexpensive on-demand online program is available for you to start right now. Start today, and get instant access to fourteen online classes that teach you how to change the way you think, feel, and behave — for the better.

You'll get many of the same tools and ideas, eye-opening experiential activities, and strategic homework assignments that we teach to our private clients. It could cost as much as $2000 for 14 private sessions with a doctoral-level clinician on our team, but you can take the entire Happiness Class for less than $100. It's a steal.

You can start The Happiness Class for free, right now. Take the first free class to learn what's been holding YOU back, and start changing your life today.

Learn more about The Happiness Class

Lifetime Of Love

If you're looking to make positive changes to your relationship in an easy, inexpensive format, try our Lifetime of Love premarital and relationship class. Over six hours of in-person instruction with one of our expert marriage and family therapists, you'll learn the secrets of strong couples, how to communicate, how to handle conflict, how to keep the romance alive in your relationship, and how to get on the same page about your partnership and priorities.

This class is a fantastic value, representing a 75% savings from our private marriage counseling or premarital counseling sessions. Our Lifetime of Love class is taught at our Denver and Broomfield Colorado offices as well as online by HIPAA compliant Zoom video.

Learn more about the Lifetime of Love premarital and relationship class.

Heal Your Broken Heart

If you are struggling in the aftermath of a difficult breakup or divorce, we have affordable, effective help to support your healing. Dr. Lisa Marie Bobby is the author of Exaholics: Breaking Your Attachment to an Ex Love, and a breakup recovery expert. Over the course of six online sessions, her breakup recovery class “Heal Your Broken Heart,” walks you through the steps of healing.

Through the insightful classes and meaningful assignments, you'll be guided through the process of figuring out whether your relationship can be repaired, and if not, how to let go and move on. You'll learn how to find closure, release feelings of anger and grief, heal your self-esteem, stop thinking about your Ex, learn and grow, and develop a healthy, happy new chapter in your life. Best yet, this entire six-hour course is only a fraction of the cost of one private session.

Learn more about our online breakup recovery program.

Find The One

If you're interested in strategic dating coaching to help you find the love of your life, we have an affordable, effective alternative to private dating coaching: Our “Find The One” dating coaching class.

Over five powerful online sessions, you'll learn how to stop getting involved with the wrong people, and instead, how to create a meaningful connection with the right match for you. Step by step, you'll learn the art of personal branding, how to be more attractive to your ideal partner, how to master both online and in-person dating opportunities, how to spot “red flags” early in the dating process, and how to handle common dating frustrations such as “ghosting,” “breadcrumbing,” and dead-end relationships.

All this, for less than the cost of one private dating coaching session.

Learn more about our online dating class, or start it right now.

Or, Contact Us.

But Wait, There's More

Get Free Advice From Our Blog and Podcast
We're all about your Love, Happiness and Success. Everyone on the Growing Self team is devoted to supporting you in creating a joyful life, having fantastic relationships, and doing good things in the world.

That's why, in addition to our paid services, you'll always find — at no cost — our amazing experts generously sharing meaningful guidance, inspirational ideas, and useful tools you can put into practice today on our blog and podcast, and through our social media channels like Facebook and Instagram.

Please take advantage of all our free resources — they're all there to support you on your journey of growth.