Questions About Life Coaching:
The Benefits of Life Coaching
Dr. Lisa Marie Bobby is a licensed psychologist, licensed marriage and family therapist, board-certified coach, AAMFT clinical supervisor, host of the Love, Happiness, and Success Podcast and founder of Growing Self.
The benefits of life coaching are enormous and wide-reaching: Figuring out how to fine-tune your way of thinking, feeling, and behaving in order to get more of the outcomes you want (and less of the ones you don’t) helps you create love, happiness, and success. Whether it’s building healthy relationships, feeling good about yourself and your life, or building a meaningful career, having a good life coach in your corner helps you make it all happen.
What is a life coach? A (good) life coach is a helping professional with specialized training and experience in helping you get clear about your goals, figure out the obstacles and opportunities between where you are now and where you want to be, understand what you have to work with, and then essentially “optimize yourself” in order to get there. When you find a good life coach, you can get clear about who you are, what you truly want, and how to go about getting it — often more effectively than through traditional talk therapy.
Just like evidence-based therapy, there is a ton of great research to support the benefits of life coaching. There are even well-respected peer-reviewed journals devoted to the science of coaching psychology! But you may be skeptical of the benefits of life coaching, given the industry’s dubious reputation.
Those doubts are not unfounded, unfortunately. Unlike counselors or therapists, you don’t need any specific credentials to become a life coach. There’s no state licensing board for coaches, no required education, and no mandatory period of clinical supervision before coaches can begin working with clients. Anybody can set up a website and begin selling their services as a life coach without so much as attending a weekend seminar, let alone obtaining a Master’s degree.
And many do! A quick Google search for “life coach near me” returns dozens of results for online life coach options, or Denver life coaches — most of them self-proclaimed experts with no evident background in psychology, or even certification from an accredited coach training program.
With so many unqualified coaches crowding the field, it’s no wonder that some question whether coaching as a practice has any legitimacy whatsoever. Is there any scientific merit behind the techniques deployed by coaches, or are they just winging it?
Evidence-Based Life Coaching
The good news is that, increasingly, life coaching is an evidence-based discipline. A growing body of research shows that coaching can in fact help clients with personal growth and reaching the goals they set for themselves while building skills to navigate future hurdles.
The bad news is, not all professed life coaches are tuned into the research-backed practices that actually work. Many are only interested in selling one-size-fits-all coaching packages that maximize their bottom line, rather than their clients’ results. Others simply lack the educational background and clinical experience to keep up with the emerging research and apply it to their work.
If you want to be coached with evidence-based techniques, your best bet is to choose a licensed counselor or therapist who has also been trained in coaching too. This ensures your coach will at least have the educational background to understand and apply the evidence-based approaches that can help you get the maximum benefit from your coaching experience, and achieve your coaching goals.
And the benefits of evidence-based coaching can be huge! Numerous quantitative studies show that effective coaching can help clients to set better goals, improve their self-confidence, find greater satisfaction in life, and more.
Here’s a look at some areas of life you may wish to improve, and the measurable benefits that research shows effective coaching can offer.
The Benefits of Life Coaching: Personal Growth
What does a life coach do? Whether you enter coaching wanting to make some particular changes in your life, or from a place of vague dissatisfaction or “stuckness,” the desired outcome of the coaching relationship will be helping you to grow as a person.
And research shows that coaching is an effective way to spur that growth. A number of studies examining the impact of coaching show that the practice can improve clients’ overall sense of well-being, learn how to love themselves, as well as their coping skills, attitudes, and motivation to apply new knowledge. Participants also showed improved self-confidence and self-worth following a period of coaching.
These findings suggest that the benefits of life coaching can not only help you hone specific skills and reach your goals, but that the coaching process itself can leave you on a more secure footing to tackle future challenges.
The Benefits of Life Coaching: Goal Attainment
Life Coach vs Therapist: Coaching, unlike therapy, always begins with an end goal in mind, and studies show that certain evidence-based coaching techniques can be highly effective at helping people reach their desired outcomes.
Just like there are many different kinds of therapy, there are many different (and effective) methods of coaching too. One of them, Intentional Change Theory (ICT), is a psychological approach aimed at minimizing the gap between who we currently are and who we would like to be, or our “Ideal Self.” Some coaches apply the stages of ICT to coaching, leading clients through five “discoveries” that bring them closer to their goals, Discovering: 1) The “Ideal Self,” or who you want to be; 2) The real self, or who you currently are; 3) What “learning agenda” is needed to reduce the gaps between the two selves; 4) New behaviors, thoughts, and feelings to practice; and 5) The supportive friendships and relationships that make change possible.
A study of 44 tech workers in Athens, Greece who received coaching that drew on ICT, as well as from “person-centered” counseling, which focuses on creating a non-judgmental space for self-discovery, found that participants successfully reached their definition of “Ideal Self” by the end of the study. Specifically, there was a significant improvement in the participants’ scores on three “Emotional Social Intelligence” competencies that had been identified as necessary to move forward and reach their professional development goals.
The Benefits of Life Coaching: Relationship Goals
The study on Greek tech workers shows that it’s possible to boost emotional intelligence through evidence-based coaching, which has major implications for relationships beyond the workplace, particularly romantic relationships. Evidence-based practice in couples and family therapy tells us that systems theory (understanding how you impact others and vice-versa) and attachment theory (building and maintaining bonds) are essential for healthy relationships.
The benefits of life coaching for relationships, particularly when you work with a true relationship expert, are huge. Let’s face it: When you don’t know how to handle yourself or how to help your partner feel loved and respected, relationships can feel confusing and difficult. Having a good relationship coach in your corner helps you understand yourself, your partner, and what to do in order to have positive interactions that help you both feel happy and loved.
Whether you and your partner grow together or grow apart depends on your respective abilities to show each other love and respect, solve problems productively, be more vulnerable, stop invalidating feelings, and learn how to create emotional safety for each other. Improving your emotional intelligence can boost your empathy, conflict management skills, and sense of teamwork — all hugely important for building a stable, loving connection with a romantic partner.
Relationship coaching is often the fastest and most effective way of helping couples learn how to be better partners for each other. Learn about the differences between relationship coaching vs couples therapy here.
The Benefits of Life Coaching: Professional Growth and Goals
Numerous studies have followed the outcomes of clients who underwent career coaching, with some exciting results that show clear benefits of life coaching on career development.
In one study, clients showed enhanced self-awareness, and a greater sense of responsibility at work, both essential steps to reaching professional goals and leadership development. Another study found that clients who underwent coaching were more prone to self-reflection, clearer on their roles within the organization, more likely to consider new perspectives, and better at setting priorities.
Even better, multiple studies found that clients felt greater satisfaction and empowerment in their careers after coaching, and that their “self-efficacy,” or their belief in their own ability to reach their goals, was higher.
Overall, research shows that evidence-based coaching techniques can help you get the outcomes you want at work, while feeling more satisfied with what you do in the process.
Why Effective Coaching Is Important
Getting connected with a good coach is priceless. Coaches can specialize in different things, ranging from healthy relationships to personal growth and goals, to career success. Finding the right coach can help you understand yourself, and figure out what to do in order to create healthy relationships, career satisfaction, and authentic joy in your life. There is evidence to support the efficacy of coaching, and many methods of coaching.
It’s also true that not all coaching is the same: Coaching is a billion-dollar, unregulated industry, and it attracts practitioners from all walks of life. Some are well-equipped to help you grow, while others may deliver less-than-satisfying results. That can mean the difference between attaining happiness and your life’s most important goals — like starting a business, retiring on time, or finding a life partner — and staying stuck where you started.
Given the stakes, it’s vital to choose a coach with the education and skills to help you get the most out of the coaching experience using evidence-based techniques. I’m a huge believer that “knowledge is power,” and that by educating yourself, you’ll be able to make informed decisions. In that spirit, I’ve put together a number of informational articles to help you learn more about the art and science of coaching, so you can continue developing your understanding of your options and make wise choices for yourself. (All here for you at the bottom of this page).
I hope this discussion helps you learn about the benefits of life coaching, and whether it’s the right fit for you.
Wishing you all the best,
Dr. Lisa Marie Bobby is a licensed psychologist, licensed marriage and family therapist, board-certified coach, AAMFT clinical supervisor, host of the Love, Happiness, and Success Podcast and founder of Growing Self.
Meet a Few of Our
Expert Life Coaches
Talia R.
M.S., MFTC
Straightforward, Open-minded & Action-Oriented
Meet Talia: a relationship specialist whose warm, collaborative approach guides you toward deeper exploration, connection, and understanding. With her authentic and straightforward style, she can help you gain the clarity and skills to cultivate the life and relationships you desire.
Dori B.
M.S., S.A.S., M.A.C.A.
Nurturing Emotional & Sexual Intimacy
Meet Dori: a kind, empathetic couples counselor, individual therapist, and life coach with specialized education and certification in sex therapy. Her friendly style makes it easy to talk about anything, and her solution-focused approach helps you build a bright new future of intimacy and connection.
Dr. Ben J.
Ph.D., LMFT, LCMFT
Healthy Relationships, Happy Life
Meet Dr. Ben: a couples counselor, premarital counselor, individual therapist, and life coach who helps you activate your inner strengths to create better relationships and a fuller life. His collaborative, friendly style makes him easy to talk to, and his action-oriented mindset helps you get results.
Alejandra P.
M.A., LMFT
Dynamic, Transformative & Compassionate
Alejandra is a true expert at nurturing your positive transformation — helping you to find happiness in your life and fulfillment within your relationships. She will help you break free from old patterns that are getting in the way of the life you want, and then chart your pathway to achieving your most important goals.
Linda P.
M.A., LMFT
Thriving Personal & Professional Relationships
Meet Linda: a relationship expert and certified emotional intelligence coach with a unique blend of professional experience as a marriage counselor, executive coach, leadership coach, life coach, and therapist. She's here to help you understand yourself and others, improve your communication, increase your emotional intelligence, and cultivate positive relationships — both personally, and professionally.
Silas H.
M.S., LMFT
A Partner in Growth for Individuals & Couples
Meet Silas: a couples counselor, therapist, and life coach with an easy-going, humorous, and down-to-earth style that makes personal growth work both enjoyable and effective. His tireless support, encouragement, and expertise help you stay motivated to make real and lasting change in yourself and your relationships.
Kanya D.
M.A., LMFT
Inspired Life, Inspired Love
Kanya is a licensed marriage and family therapist, individual therapist, life coach, and parenting coach with more than 20 years of experience helping couples develop deeply loving and satisfying relationships, helping parents and families thrive, and helping individuals reclaim their happiness.
Emily B.
M.S., LMFTA
Dedicated to Your Empowerment
Meet Emily, a couples counselor, relationship coach, individual therapist and life coach with a positive, empowering approach to helping you create the change you desire. Emily believes that we each have the seeds of wisdom inside of us — and that with the right support, you can cultivate greater well-being, love, and success.
Ronni M.
M.A., LPCC
Illuminate Your Possibilities
Meet Ronni: a career counselor, life coach, and individual counselor with a caring personality and a flare for adventure. Whether you want to embark on a new career path, work on personal growth goals, or pursue greater life satisfaction, she’s here to support and motivate you to create positive change.
Josephine B.
M.S., LMFT
Supportive Growth for Individuals and Couples
Meet Josephine: a warm, kind, and affirming therapist and couples counselor who specializes in communication, compassion, and connection. Her effective blend of emotionally focused therapy and positive coaching techniques help you break through barriers and find greater happiness in your life and relationships.
Dr. Tuyet
Ph.D., LMFT
Committed to your Happiness and Success
Meet Dr. Tuyet: a highly compassionate and experienced licensed marriage and family therapist. Dr. Tuyet uses an evidence-based approach to equip you with the tools you need to build the life and relationship you really want. She will empower you to dig deep, take risks, and weather life's transitions with ease and grace.
Seth B.
M.A., LMFT
Easy to Talk to, Genuine, & Productive
Meet Seth: a marriage and family therapist, individual therapist, and life coach who helps you create deeper relationships, heal from difficult life experiences, and increase your confidence. His warm, non-judgmental approach helps you feel safe to open up and discover new things about yourself and the people you love.
Jennifer C.
M.S., RMFT, CCFT, RP
Embrace the Fullness of Life and Love
Jennifer is a down-to-earth therapist and life coach, who uses her 20+ years of expertise as a marriage and family therapist to help you heal your heart and your relationship. She knows we're all complex, and that building compassion for yourselves and each other is the route to true happiness.
Jesse S.
M.S., LMFT
Approachable, Direct & Warm
Jesse is a licensed marriage and family therapist who excels at creating a judgment-free environment where growth and healing flourish. He can help individuals and couples create deeper, more satisfying relationships, navigate major life transitions, manage stress, and lead happier, more fulfilling lives.
Tania C.
M.B.A., M.A., LMFT (she/her/hers)
International Love, Life, & Career Coach
Meet Tania: a relationship coach, career coach, dating coach, and executive coach with a unique blend of experience, education, and training, and a nuanced cross-cultural perspective. As a relationship expert and a career expert, Tania can help you build passionate and fulfilling relationships while thriving in your professional life.
Matthew C.
M.S.Ed, LMFT
Create Fulfilling Connections
Meet Matthew a couples counselor, coach, and therapist who helps you understand yourself and others, shift your patterns, and create positive change in your life and relationships.
Dr. Rachel D.
DMFT, LMFT
Expert Care for Your Relationship
Meet Dr. Rachel: a relationship coach and marriage and family therapist with a warm personality and productive approach. She helps you and your partner restore trust, deepen intimacy, reconnect emotionally, and transform your shared life through the healing power of a healthy partnership.
Margot A.
M.S., MFTC
Helping You Heal, Learn & Grow
Margot is a couples counselor, life coach, and individual therapist who helps you strengthen your relationships, discover your strengths, and build a fulfilling life based on your true values.
Dr. Paige M.
PhD, LMFT
Kind, Encouraging & Insightful
Dr. Paige is a friendly and enthusiastic therapist who is passionate about you living a meaningful, joy-filled life based on your true values. She's a big believer in the transformative power of vulnerability — and helping you build a brave space where you can connect deeply with the people you love most.
The therapists and life coaches of Growing Self have specialized education and training and years of experience in helping people achieve their personal and professional goals. We use only evidence-based strategies that have been proven by research to help you get clarity and direction, have better relationships, feel happier, and design your ideal life.
This website is devoted to your wellbeing, and offers loads of free information and actionable advice that you can start using today to create positive change in your life. Browse around to meet our experts, get free advice on our blog, listen to a podcast, or take our “How Healthy is Your Relationship” quiz.
Or, if the time is right, you can schedule a free consultation with any of us to talk about your situation — and, most importantly — your hopes for your future.
Let’s Talk.
Schedule a Free Consultation Today.
What Should I Do With My Life?
Figuring out what to do with your life can feel overwhelming, especially when you have lots of options. Here’s how to get clarity and direction…
Why “Holistic” Career Coaching?
“Holistic career counseling” takes all of your life goals into consideration when crafting your career path. Why this matters…
Professional Development
Choosing a career and getting a job is only the beginning. Professional development helps you continue to grow and thrive. Learn more…
What is Emotional Intelligence?
Emotional intelligence can make or break a career (not to mention a marriage). Read “what is emotional intelligence” to learn why EI is so important on the job, and off — and how to develop it in yourself.
What is a Career Path?
Career pathing refers to the process of mapping out your professional trajectory, step by step, and into the future. Here’s how to make “career path planning” work for you…
Leadership Development
Moving into a leadership role often requires an entirely different skill set than the one that led to your original success. Want to grow into a great leader? Learn about leadership coaching.
Choosing a Career
Deciding on a career is a major life decision that requires deep insight into yourself, in order to create a satisfying career in alignment with your passion and your values. Learn how to choose a career…
What is a Career Coach?
What does a career coach do? What to expect in career coaching? What are the different types of career coaches? All is revealed in, “What is a career coach?”
How to Find a Career Coach
Not all career coaches are the same in terms of their training, expertise, or capacity to help you in specific situations. Here’s what you need to know about finding the right career coach for you…
How Much Does a Career Coach Cost?
Great career counseling is priceless, but the cost of a career coach can range from free, to thousands, depending on your goals and the type of coach you choose. Learn about career coaching costs, right here.
Does Insurance Cover Coaching
Does insurance cover coaching? Is there such a thing as “coaching insurance?” Here’s what you need to know about health insurance and coaching…
Gift Career Coaching
You can support a loved one through their career exploration and professional growth work by gifting them career coaching with an expert career counselor. How to gift career coaching…
Career Coaching Services
We offer many career coaching services to support your career development including Denver career coaching, online career counseling, leadership coaching, emotional intelligence coaching, and more.
Resume Writing Services
While our specialty is in-depth career counseling for personal growth and professional development, we also offer resume writing services and interview coaching. Learn more…
Solution Sessions
If you’re looking for quick career advice about a specific situation, consider a one-time solution focused coaching session to get clarity and direction. Learn about “solution sessions.”
The Success Collection
Our career counselors are here for you. Browse The Success Collection for their best career advice in our blog and podcasts.
More Questions? Let’s Talk.
We’re available by phone, email, text and chat, and happy to answer any of your questions personally. Get in touch, anytime.
Start Career Coaching
Ready to begin career coaching with Growing Self? Schedule a free coaching consultation with the coach of your choice. Start here.